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AJROXX | Sustainability & Slow Fashion

Sustainability is at the core of everything we do. Created by one woman with a dream to make a difference within the fashion industry, we have been paving the way for slow fashion brands over the past four years with our capsule collections and low-waste manufacturing processes.  

From the stages of conceptualisation to the finished result, each garment is treated in the most mindful of manners. Our fabrics are carefully handpicked in Dubai by Ashlea Rockett, our founder and designer. We always choose locally-sourced materials to ensure traceability and impeccable quality.

We believe that sustainable fashion is not just about reduction. It’s also about support. Each garment is masterfully handcrafted by artisans in Dubai. We partner with small local businesses as a way of giving back to the community. As an independent brand, we understand the importance of supporting local businesses and treating workers with the utmost level of respect.

“Slow fashion is a movement that advocates for mindful manufacturing processes and ethical treatment; it promotes kindness and respect for people and the environment.”

During production, we are committed to reducing our fabric waste as much as possible. Our collections are released in small quantities and are made with sustainable materials or leftover fabrics. By sticking to compact collections, we eliminate the need for wasteful mass production.

Our designs are simultaneously fashion-forward and timeless. In the spirit of slow fashion, we strive to create one of a kind pieces that will be cherished for a long time. A dreamy combination of luxurious textures and exquisite fits, our garments will remain stylish for years to come.

The AJROXX woman is elegant, confident, and dedicated to a better tomorrow. She chooses her clothing wisely and uses each piece to tell her story. Shopping with us is a unique experience that will truly make a difference. Will you join the slow fashion movement with AJROXX?